Build the team behind the team.

About

Guides for the people who run real estate teams and brokerages and own the marketing budget.

Real Estate Fractional CMO answers the questions that show up when a real estate team outgrows ad hoc marketing. Who should own it? What does leadership cost? How do we recruit, route leads, keep 40 agents on brand, and stay inside Fair Housing and RESPA while we do it?

We write for team leads, broker-owners and brokerage marketing directors: the people making the hiring and budget calls.

What we cover

  • Hiring: When to bring in marketing leadership, what it costs, and how to vet the person.
  • Recruiting: Marketing that attracts agents to your team and gives them reasons to stay.
  • Lead Systems: Routing, response time, CRM setup, and knowing which lead source pays.
  • Brand & Social: One consistent brand across 10 agents or 150.
  • Compliance: Fair Housing, RESPA, and team advertising rules for marketing.
  • Templates: Plans, budgets and audits built for real estate teams.

How we write

Every guide opens with a direct answer to the question in its title, then shows the work behind it. Compliance guides are checked against primary sources, and every guide shows when it was last updated. Read the full editorial policy.

Get in touch

Questions, corrections and topic ideas are welcome at [email protected].

Real Estate Fractional CMO is published by Leslie M Lyon, a fractional CMO who works with real estate teams and brokerages.