Build the team behind the team.

Marketing leadership for real estate teams and brokerages.

Straight answers on hiring, recruiting, lead systems and compliance, written for the person who owns the budget.

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Quick answer

What is a real estate fractional CMO?

A fractional CMO is a senior marketing leader who works with a real estate team or brokerage part time, on a monthly retainer. They set the strategy, own the budget and the numbers, and direct the people and vendors doing the work. Teams bring one in when marketing needs a leader before the business can carry a full-time executive salary.

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Six areas every growing team runs into.

01HiringWhen to bring in marketing leadership, what it costs, and how to vet the person.Guides coming soon 02RecruitingMarketing that attracts agents to your team and gives them reasons to stay.Guides coming soon 03Lead SystemsRouting, response time, CRM setup, and knowing which lead source pays.Guides coming soon 04Brand & SocialOne consistent brand across 10 agents or 150.Guides coming soon 05ComplianceFair Housing, RESPA, and team advertising rules for marketing.Guides coming soon 06TemplatesPlans, budgets and audits built for real estate teams.Guides coming soon

Free templates

Tools you can use this week

PDF checklist

Brokerage Marketing Audit

Thirty yes-or-no questions across brand, leads, recruiting and compliance, with a score that tells you where to start.

Get the free audit

PDF template

90-Day Marketing Plan

Goals, owners and deadlines for your first quarter of marketing, laid out week by week.

Get the free plan

Spreadsheet

Team Marketing Budget

Split costs between the team and its agents and see spend per agent and cost per lead.

Get the free budget

Coming soon

Find a fractional CMO for your team

A directory of fractional CMOs who work with real estate teams and brokerages, filtered by specialty, region and price range.

Are you a real estate fractional CMO?Apply to be listed

Common questions

The questions broker-owners ask most before hiring marketing leadership.

How much does a fractional CMO cost for a real estate team?

Most charge $3,000 to $15,000 per month. Team size, the number of markets, and how much hands-on work is in scope set where you land.

Fractional CMO or full-time CMO: which does my brokerage need?

A fractional CMO gives you senior strategy part of the week for a monthly retainer. A full-time CMO makes sense once marketing needs a leader every day.

When does a real estate team need a fractional CMO?

When marketing spend keeps growing, results are hard to trace, and nobody owns the plan. Stalled recruiting is another common trigger.

What happens in the first 90 days?

An audit, a plan with targets, fixes to lead routing and tracking, then a content and recruiting system the team runs on its own.

Can a fractional CMO work with our coordinator or agency?

Yes. The CMO sets direction and measures results, and your coordinator or agency carries out the work.